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Today we're gonna focus on the iPod mini. Now the iPod mini is what all of our competitors have their sights focused on. Why? Well, it's obvious. Because the iPod mini is the most popular mp3 player in the world. It's the most popular iPod and that makes it the most popular mp3 player in the world. So that's the one everybody's focused on.

Well, today, we're gonna do something pretty bold. Today we're gonna replace it. We're gonna replace it with something new.

Now let's go back to the beginning. Because we started this all with 1000 songs in your pocket, right? We started it with the original iPod. And then, we carried 1000 songs in your pocket over to the iPod mini. Well, now we're gonna replace the iPod mini with a new player, entirely new ground-up design. It also has 1000 songs in your pocket. And it's called the iPod nano. The iPod nano is the biggest revolution since the original iPod. A lot of people have worked so hard on this over the last many, many months. And it is my privilege to show it to you now. 1000 songs in your pocket, the iPod nano.

So, let's get a camera. I've got a pocket. Right here. Now this pocket's been the one that your iPod's going in, traditionally. The iPod and the iPod mini. Fit great in there. Ever wondered what this pocket's for? I've always wondered that. Well, now we know. Because this is the new iPod nano.

Alright. Let's take a closer look at it. This is the new iPod nano. It is breathtaking. You won't believe it until you hold it in your hands. 1000 songs. An amazing color display. A click wheel. It is one of the most amazing products Apple has ever, ever created. 1000 songs in your pocket. Impossibly small. It's really small.

Let me show you how small this is. This thing is thinner than a number 2 pencil. Thinner than a number 2 pencil. Let's go ahead and compare it to the original iPod. This is the original iPod that also held 1000 songs in your pocket. Look at that. The iPod nano is 80% smaller in volume than the original iPod. 80% smaller means it's 20% of the size. It's 1/5 the size of the original iPpod that we shipped less than 4 years ago.

Ok. Let's compare it to the iPod mini. The iPod mini, an incredibly successful product. The iPod nano is half the thickness, it's 62% smaller by volume. That means it's almost 1/3 the size of the iPod mini.

Now let's take a look at some competitors. Some of their flash products, here's the Iriver. Look at this. 68% smaller. It's 1/3 the size of a competing player that doesn't hold anywhere near the number of songs. Here's another one by a company called Creative. I thinks it's called Zen player. Again, 69% smaller, 1/3 the size. Here's another one, I think this is Zen Neon. 58% smaller. Less than half the size. Here's a player from Samsung. Again, less than half the size. 59% smaller. Here's a Sony player. 67% smaller. A third the size.

Now let me compare to something else, which isn't a competitor, which is a really cool product. This is the coolest phone in the market till today with the iTunes phone. The Motorola RAZR phone. Right? Look at this, though. 66% smaller. 1/3 the size of the smallest phone in the market. That's how small this is. It's really small size.

But, it's got really big features. This is a full-featured iPod. So, first thing is it's got that 30 pin dock connector like the iPod and iPod mini, so it plugs in to the entire universe of iPod accessories. And again, a gorgeous color screen. And music is the most important thing. But we've added some other things beyond just music.We've added photos so you can have your whole photo library, up to 25,000 photos, and the color screen is pretty nice. Very high resolution.

And we've added some great things and extras. We have a new clock, which is set to Cupertino when we ship, but you can set it to any major city in the world. But you can also add as many clocks as you want. Just scroll down to see them. And they go dark when it's night time. Have many clocks you want.
Of course we have games. We have beautiful calendars. We have some new things, too. We have a lap timer, a stop watch and a lap timer, so you can do some really nice lap times, several of them.

And we have a screen-lock. If you wanna have your contacts and calendars on, you might wanna lock your screen, when you, and you can do that. And the way you do it is set it with a click wheel. You turn the click wheel, it turns the dial, and set the lock.
Now some people are gonna forget anything, so they're gonna forget their combination. When you take your iPod nano back and you dock it with the computer that it synced to, it automatically opens the lock. So you're not, not gonna be stranded.

So these are just a few of the features of the new iPod nano. A full-featured iPod. And yet all of this weighs one and a half ounces. 42 grams. That is less than 8 quarters in your pocket.
It's got USB 2 for really fast transfers. And it's got a 14 hour rechargeable battery. All in this tiny, tiny little package. Of course it works on PCs and Macs.

And there's one other thing. You know, white is our signature color for the iPod. They've been white since the very beginning, of course the iPod nano signature color is white as well. But we decided to do a second color, ‘cause we tried it and it looked so cool. So we're gonna be offering the iPod nano in black as well. White and a black model.

So two models, two colors. iPod nano. First model. 4GB of storage, holds 1000 songs, priced at $249. The same price that we launched that iPod mini at last year. Second model. 2GB, holds 500 songs, for just $199. These are amazing, amazing prices for these features.

And they're shipping today. We're shipping units as we sit here right now. They will be in stores, in many parts of the world by this weekend. They will be in some stores as early as tomorrow afternoon or Friday. And this is what you look for. This is the shipping boxes. They're shipping out as we speak today.

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9WUSIS Muchos Gracias for your article. Fantastic.

Posted by awesome things! 2014年02月06日(木) 07:27:03

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