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¡¡NAMCO BANDAI Games is on the verge of ruining their XBOX360 megahit project "THE IDOLM@STER". The main concept of this title features female pop-idols, and the player becomes their "producer", managing their way to stardom.
¡¡In their presentation for the new XBOX360 title "THE IDOLM@STER 2" in Tokyo Game Show 2010, it was announced 4 main characters to be demoted from producable (=playable) characters to sub-characters and placed 3 male characters in their stead.
¡¡This announcement has outraged thousands ( http://www.shomei.tv/project-1606.html ) of fans, for the main concept of "THE IDOLM@STER" has been completely altered, neglecting what the fans have been expecting from the series. A big part of fans are feeling that they have been bereft of all hopes of the title, and are beginning to turn their backs on the whole project.
¡¡This problem does not only involve a single game title, nor NAMCO BANDAI Games alone, but will also potentially affect the whole merchandise strategy for XBOX360 in Japan. "THE IDOLM@STER" series is also known to have one of the highest marks in the XBOX360 DLC sales (over 1 million downloads), and would probably continue to be so if the new title for the series should meet the needs for its fans.
¡¡I strongly propose, for the sake of Microsoft Games Japan, that NAMCO BANDAI Games should take a second thought for their course on producing this new title, that could otherwise still be a smash hit and promote the share for XBOX360 in the Japanese game market.

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"THE IDOLM@STER" series of NAMCO BANDAI GAMES Inc. (NBGI) is known as one of XBOX360's megahit title in Japan.
However, their presentation for the new XBOX360 title "THE IDOLM@STER 2" in Tokyo Game Show 2010 caused controversy and great opposition movements among fans.

First, in the official announcement of "THE IDOLM@STER 2," it was announced four main characters to be demoted from "producible" (=playable) characters to sub-characters (Non-playable characters). The four characters have been supported by many fans from the arcade game version of "THE IDOLM@STER" since 2005. In a sense, NBGI decided to "delete" these characters and fans of them, therefore this decision is causing the destruction of fan communities.

As a result, NGBI's announcement aroused protest movements among fan communities. Below is an example of such movements. This is a campaign to collect signatures to oppose NGBI's policy, and has collected thousands of signatures and comments.

Link
( http://www.shomei.tv/project-1606.html )

Next, instead of the four characters who have been cherished, the game maker NBGI brought three male characters. NBGI seems to try to invite more female fans, but presently the sense of rejection is strong even among them. Originally there were already a substantial number of female fans that have been supporting this title, and their primary motivation comes from the cute and lovely female characters featured in the game.

Thirdly, NBGI decided to end the online service of the software of XBOX360, "THE IDOLM@STER 2." This decision would only result in the destruction of online fan community of this game and its contents.

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