Marketing Communications: Offline and Online Integration, Engagement and Analytics
P. R. Smith, Ze Zook

ISBN: 9780749473402 | 586 pages | 15 Mb


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Marketing Communications: Offline and Online Integration, Engagement and Analytics P. R. Smith, Ze Zook
Publisher: Kogan Page, Ltd


Overview
Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.






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