Steven Wagner

Run through the jungle. Enter the characters you see below Sorry, we just need to make sure you're not a robot. For best results, please make sure your browser is accepting cookies. Type the characters you see in this image: Try different image Conditions of Use Privacy Policy © 1996-2014,, Inc. or its affiliates. There is plenty of server space on the moon. The movie industry continues to evolve?but will the studios and theaters evolve with it? Malik Dupree for Observer Just a few short years ago, the film industry found itself gripped by the concept of Sean Parker’s Screening Room. The Napster co-founder (and former Facebook president), who had disrupted the music business in the 1990s, was looking to do the same in Hollywood by launching a premium streaming service that would make feature films available in viewers’ homes the day of their release. In other words, families could watch the latest Marvel blockbuster for $50 from the comfort of their living rooms rather than making the trek to their local cinema. What began as a simple germ of an idea soon began to take root, with some of the industry’s most powerful figures?including Steven Spielberg, J. J. Abrams and Peter Jackson ?reportedly supporting it. It felt like a seismic shift was coming. But as is customary with most would-be revolutions, Parker’s plan was soon met with opposition, and it flamed out before it could ever catch fire. Subscribe to Observer’s Entertainment Newsletter But if his specific vision for the future of cinema is dead, the concept of watching movies at home just as they hit the multiplex remains an enticing possibility, especially as theater ticket sales have steadily declined since 2002 and major studios unable to compete in the IP-driven blockbuster ecosystem sell themselves off piece by piece. We may have waved goodbye to Screening Room, but could a service like it ever rise from the ashes? If so, what would that platform look like for consumers? Why Screening Room Was Basically DOA The reason behind Screening Room’s failure to launch was largely two-fold: There was massive resistance from theater chains who were unconvinced of its viability and a lack of unity among the studios. In the United States, the three major theater chains that dominate the market are AMC Entertainment, Regal Cinemas and Cinemark Theaters. While AMC was willing to do business with Screening Room, both Regal and Cinemark (along with popular luxury theater Alamo Drafthouse) were resistant. “The disruption of streaming services was already a major concern for exhibitors, as some consumers are willing to wait out the window to see a film at home rather than go to the theater, ” Daniel Green, director of the Master of Entertainment Industry Management Program at Heinz College and a former TV production executive, told Observer. Complicating matters further was a lack of transparency between Parker’s team and the exhibitors regarding what kind of revenue sharing plan would be established. A 40-percent figure was floated at one point, though by all accounts, Screening Room struggled to properly sell its business model to theater chains. “Exhibitors have not yet been convinced that offering earlier access to movies in the home will result in a sustainable improvement of their own financial situations, ” said John Calkins, an industry advisor at Ownzones Entertainment Technologies and a former president of programming for AMC Theaters. As for the studios, reports on their supposed interest varied wildly, with some outlets claiming that Universal, Sony and Fox had “serious interest” and others insisting they had simply taken an informational meeting. Disney and Warner Bros. were reportedly not willing to commit, removing two of the biggest Hollywood power players from the equation. Had the six major studios been aligned and wished to accelerate consumer availability of movies at home, they might have been able to exert more pressure on exhibitors to consider this new method of moviegoing. But given that Hollywood set a domestic box-office record in 2018, it seems that theater chains would hardly be desperate enough to consider taking such a massive risk, despite the shrinking foot traffic they’ve experienced. Will We See a First-Run At-Home Streaming Service in the Near Future? We actually already have one. Red Carpet Home Cinema, which rents first-run films for $1, 500 to $3, 000 each, was recently founded by retired Ticketmaster CEO Fred Rosen and film distribution expert Dan Fellman, and it has reached agreements with Warner Bros., Paramount, Lionsgate, Annapurna and Disney’s Fox branches. But with such significant costs, including a $15, 000 installation fee, and an intense application process (not to mention a $50, 000-or-higher credit card limit), it’s fair to say it won’t be the service of choice for the common folk. But could another service be? It’s hard to ignore the modern realities of the movie industry and moviegoing. In contemporary Hollywood, established intellectual property is the apex predator, and repetitive cash flow?sequels, merchandising?is the Darwinian trait of survival. Those that can’t consistently monetize blockbusters or lack the necessary library and/or scale to compete with a brand-rich studio like Disney may be creeping towards extinction. That’s why the Murdochs pulled the trigger on selling 21st Century Fox’s major entertainment assets and why Paramount Pictures recently made a multi-film deal with Netflix. Smaller studios that aren’t housing a Marvel or a Pixar may not have the weaponry to compete. Because adult-skewing dramas, romantic comedies ?and star vehicles ?the kinds of films that used to pull in big numbers at the box office?have waned in popularity, theaters have begun to reinvent themselves as luxury experiences complete with cozy seating, upscale dining and booze. It’s all an attempt to combat declining interest in the standard moviegoing experience?a trend that could one day result in cinephiles giving up on theaters altogether and instead signing up for a premium at-home viewing service like Screening Room. “The movie theater industry needs to make it worthwhile for you to break the gravitational pull of your couch, ” said Allen Adamson, an adjunct associate professor at New York University’s Stern School of Business and the author of Shift Ahead, which explores how brands stay relevant in today’s fast-changing world. “Some businesses refuse to evolve and have become myopic. Existing organizations wait too long to jump in, and by the time they do, the competition is too strong. They don’t have the expertise and learning to shift their business. ” We’re already seeing theaters experiment with a modified version of at-home viewing, though not in a way in which they maintain ownership. “A premium at-home service seems most likely to reach the market once a handful of studios have decided that it is imperative to shore up the financial shortfall, ” Calkins said. “Each sale to SVOD of a film that previously had a theatrical date? Mowgli, The Cloverfield Paradox, etc. ?is nothing more than a decision at the margin by studios concerned about their increasingly high-budget films. ” In other words, film studios are evaluating the marketplace and deciding that the potential profits available from bypassing theaters entirely are more appealing than the risk of a windowed theatrical release. If the entertainment industry as a whole is headed for digital and Cloud-adjacent distribution, should exhibitors at least consider relenting and collaborating with an affordable at-home streaming service? The National Association of Theater Owners refused to even sit down with Screening Room a few years ago. Can it afford to continue ignoring the shifting landscape? “I think that eventually exhibitors and studios will have to come to an agreement about a first-run premium home experience, ” Green said. “There will be continued pressure on exhibitors to turn a profit. It’s also to the advantage of the studios to consider alternatives. The exhibitors and studios have to figure out a way to attract more people in the eventuality that the theatrical window will contract drastically. ” So How Would This New Platform Work? Like a charm, hopefully. But that’s easier said than done. “Part of getting consumers to buy into a new idea is to make it really easy to try and then use, ” Adamson said. “It’s taken Apple TV and video-on-demand through Comcast and Verizon a number of years to change consumer habits and get them comfortable watching newer films at home. ” We can likely consider younger viewers?who are hardwired to interact with multiple screens at once?primed and ready. But Adamson stresses that consumers need to feel the freedom of flexible pricing options. For example, he suggests a system that costs $20 for a movie that has been out for four weeks, $40 for a movie that has opened within two weeks and $60 for a film that hit theaters yesterday. “Give that pricing flexibility and you’d find the tipping point as to where you can unlock that business opportunity. ” Calkins sees a somewhat similar model with “$19. 99 likely being optimal, but $29. 99 still testing well with consumers. ” Films are generally released on DVD around 12 to 16 weeks after their theatrical premiere. HBO typically receives films eight months after they premiere. Netflix inherits Disney’s movies around six months after they hit theaters (though that arrangement will soon dissolve). Amazon Studios puts its own films on Prime Video roughly three to four months after they hit cinemas. While most sources we spoke to agree that a day-and-date release strategy is simply too drastic of a jump from this current system, they do think a three-to-four-week-after-release model could become a reality in the near future. Napster may have been free, but even Sean Parker would approve of that deal.
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My favorite part was when Josh got hit by the axe 4:52. Hats off to that guy who didn't leave her gf???. Run the world beyonce. 532 customer reviews There was a problem filtering reviews right now. Please try again later. May 18, 2017 Format: Prime Video Verified Purchase I don't know why I love this movie. Lots of plot holes, lots of ridiculous dialogue, and gratuitous gay humor. Oh, I know why; because the Pro-Modded Lincoln is simply awesome and Kristen Bell and Dax Shepard have great chemistry. Bradley Cooper with dreadlocks and wearing a track suit is just hilarious. Some great jokes and fun chase scenes. I don't know why I gave it five stars; it could have been so much better with some more inventive chase scenes, some cleaned up dialogue and plot holes, and a little more character development. But that Lincoln doing donuts to Aerosmith's Sweet Emotion just made the movie awesome. March 8, 2019 Format: Blu-ray Verified Purchase We saw this in the theater and loved it. Great action, funny, good cast, really enjoyable. However, be aware, I bought the Blu ray, DVD, Digital package of the movie. When I received it I opened it to download the digital version. I was so disappointed to find that the digital version expired the month before this. I wrote to the movie distribution company and they said they would give me a free digital movie but not this one. Wow, I think either the package and listing should say that the code expires on X DATE or something similar. Really not cool to NOT publish the expire date of the digital version and let me make the decision. So now to get the digital version I can by that from amazon for an additional fee!!!!! Really not cool and does not make me happy. January 26, 2013 Format: Prime Video Verified Purchase I will say up front that this movie is definitely not for everybody. My girlfriend didnt like it and wandered off like halfway through. As for me, I thought it was pretty funny and cool. This was certainly not a movie written in typical Hollywood fashion, but if you've ever watched anything Dax has written and/or directed before and enjoyed it, you'll probably like this. There arent really a lot of highs and lows. rather, it kind of meanders through an idea. In this case, the idea is that a relationship can survive quite a bit. I thought the acting was actually quite superior to previous efforts like "Let's Go To Prison" for example. I dont know. This isnt a movie that can be decided on by reading reviews in my opinion. You just gotta watch it and either like it or dont. It has that undefinable certain something that some people love and others hate. It does have some very recognizable people from Bradley Cooper to Tom Arnold, and of course Kristen Bell is no slouch either. Ultimately, I really enjoyed it, but dont expect a fast paced script, even with all the chase scenes and what have you. this movie is really more about introspection with a humorous delivery. January 26, 2020 Format: Prime Video Verified Purchase This is probably my favorite Kristen Bell movie. I love everything about it. Action, romance, comedy. It just doesn't get better than this. Sure there's a ton of better movies out there, but the chemistry Dax and Kristen have is just too precious, and coupled with that AMAZEBALLS Lincoln Continental! I found this very fun and very engrossing. February 8, 2018 Format: Prime Video Verified Purchase This movie is ABSOLUTELY hilarious! Dax and Kristen have amazing chemistry (obviously) and the story is original and fun. The cars are awesome, and the chase scenes are great! Is it Oscar worthy, no, but you shouldn't go into this movie expecting that. If you want an entertaining movie, that keeps you laughing, WATCH THIS! Definitely one of my favorite action comedies! January 7, 2020 Format: DVD Verified Purchase The action in this movies is awesome! Dax Shepherd's acting in this movie is so much better than others I have seen him in. Love Tom Arnold's character even tho he always seems to play role of goofball. Some unnecessary nudity. Despite this, it was great!! May 7, 2013 Format: Prime Video Verified Purchase This movie really surprised both my Husband and I. It was charming, sweet and had really good chemistry within the whole cast. Bradley Cooper with dreadlocks and a warm heart for dogs, was pretty darn awesome. Just watch it. It was worth it. Made us all laugh a lot. I personally LOVE Kirsten Bell and Dax Shepard. Kirsten Bell is an actress from Veronica Mars (which was AN AMAZING SHOW, now thanks to it's fans will now be A MOVIE! YES! ) and Dax Shepard plays the lovable Crosby on Parenthood. His character on Parenthood is flawed and real. I love that. So, it was the perfect movie, with the perfect cast. It also helped that it was directed really well. Loved the shots and the mood. Just a great flick all around. :D March 6, 2013 Format: Prime Video Verified Purchase I had no idea what this movie was about before we watched the trailer. Looked kind of entertaining so we decided to rent it and give it a try. Well it totally took us by surprise, it's a funny movie... for us... but probably not everyone. We will be purchasing this soon and watching it again. I would like to compare it to something for reference but I'm currently at a loss. I can understand some reviewers not liking the Tom Arnold spots or not syncing with Dax Shepard's style of acting here. If you watch the trailer and totally think this movie is garbage I would not recommend renting it. If you watch the trailer and say to yourself, hmmm it seems sort of funny then I would give it a shot. There are 532 customer reviews and 624 customer ratings.
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