THE MIMIC-Snowman University

We're going to introduce today iPad 2, the second generation iPad.

So, what is iPad 2? What have we learned? What can we improve?
Well, it is an all-new design. It is not a tweaked design. It's not got marginal improvements. It's a completely new design.

And the first thing is, it's dramatically faster.
We have a new chip we call A5. Our chip wizards have come up with this and it's great. It's dual core processors, all right two processors inside.

And so we get up to twice as fast on CPU performance, but we've really gone all out on the graphics performance. Up to 9 times faster graphics. The graphics on this thing are wonderful.

Same low power as A4. We don't want to give up any of that legendary battery life and even though others are starting the ship, I think this is gonna be the first dual core tablet to ship in volume. So A5 is a really a quite an achievement and is gonna give us something that's up to twice as fast on CPU performance, up to 9 times faster on graphics, and the first iPad was no slouch. So, a lot faster with A5.

Second, we built in some cameras for video.
We've got a rear camera out the back, and we've got a front-facing camera out the front. We'll talk more about that in a few minutes. We've also built in the gyroscope that we have in the iPhone and the iPod touch.

Now, having built in all of this stuff, one of the most startling things about the iPad 2 is it is dramatically thinner. Not a little bit thinner, a third thinner, 33% thinner. That's what it looks like.

So if you look at the numbers, when you look at the numbers, gone from 13.4 millimeters down to 8.8 millimeters thick. It's dramatic. And for those of you who have iPhone 4's, the new iPad 2 is actually thinner than your iPhone 4.

So we're incredibly happy with this and when you get your hands on one, it feels totally different. And all these other tablets are coming out, most of them even thicker than the original iPad, nothing even approaching this.

In addition to thicker, it's lighter as well going from 1.5 pounds down to 1.3 and you might not think that's a lot but when you get down to 1.5 pounds, a 10th of a pound is a lot and it feels quite a bit lighter.
And it's got an all new design; it's just beautiful. So this is what it looks like. It's really thin.
And, it comes in 2 colors, black and white. We're gonna be shipping white from day one, so

And to give you some scale, this is what it looks like. Again, you can just pick this thing up, it almost floats. Black and white. Black or white here.

Now in addition to having both colors, we also have models that work with both AT&T and Verizon's 3G networking from day one.

And you would think that we would have to give up some of the iPad's legendary battery life, but our engineering team found a way and we have the same legendary 10 hour battery life as the original iPad with all of this extra stuff in it and yet dramatically thinner. And again, that's over a month of stand-by.

So 10 hours of battery life. Again a lot of these other guys are coming out with substantially less and this has been tried and tested by every reviewer. iPads get 10 hours of battery life so we're really happy to keep that and never let that go.

Now in addition to preserving the battery life, when we add all this stuff, we've also preserved the price. And so we're going to keep the same exact prices starting at just $499, same exact prices as the current iPad yet with all of these new features. A dramatically improved product.